July 17, 2009
Having Trouble With Search Engine Optimization
On OK to Make Money Online, let’s take a more in-depth look at Search Engine Optimization (SEO). SEO comes down to nothing more than staying on subject with your blog or website and using properly researched keywords or long tail keywords.
The problem for Google is it has only started using natural language, so it has to resort to taking your article text apart and trying to figure out what your site’s main subject or topic is. When this is done, it can send you the most appropriate ads to be displayed on your site. However, it may not be the best words to drive traffic your direction, and isn’t this the point?
So what is a webster to do? Take a hard look at your website or blog: what is the main subject? Do you have multiple subjects? Are the subjects related? Is your visual subject different from your textual subject?
We need to make your site single purpose. So let’s say you have a site that covers many categories or subjects. We need to break it up into niches, with each niche having a single subject or keyword. Then Google will be able to correctly categorize your site by keyword. So: one subject per niche.
With a list of topics or categories in hand, we need to create a website of each. The hard part is going to be the URL name. This is the one area where the name is important. So how do we determine the best name? By using our keywords. But wait you don’t know what a good keyword for your subject or category would be? OK, let’s ask the expert: Google. You can use the tool Google uses to sell ad space under Adwords, Keyword Tool. With this tool you can input your subject, category and Google will return a list of the searches that people have entered and the keywords they used.
Once you have found a keyword for each of your major topics it is time to create a blog or website. Remember; keep the website focused on a single topic or keyword. The topic or keyword should be in your URL name, the website title, privacy page, the about you page, etc. Use the keyword as often as possible but still make the pages enjoyable and readable. Continue doing this on each new website for the rest of your keywords.
If you are working from a site that is too general, break the articles up, rewrite them using your new-found keywords, and copy them over to your new sites, according to category/keyword. Make sure to use your keyword in the title, first paragraph, once or twice in the body, and in the last paragraph.
If you have pictures or graphics on a page, make sure you work your keyword into the picture information area of the HTML code. This will assure the spider that the picture relates to the article or keyword topic. However, be true to your readers. Some of the black hats will put up any old picture so they can imbed the keyword text. Remember, at some point you want traffic, and you want your readers back. Don’t given them trash; give then something they want to come back for.
Some people think this is keyword stuffing, but it’s not if you keep your keywords down in the article to 1-2 percent of your word count.
Review of the rules: make sure your site sticks to one topic, make sure you research your keyword or long tail keyword, and use your keywords in every article and page on your site to make money online. Then as always, get as many backlinks to your site as you can (i.e. traffic).
Michael
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